PREMIERE: Emily Blue Plays with the Future and the Past in “Bad Decisions” Video.

By Cody Corrall

Photos by Chris Hershman

Emily Blue is going through somewhat of an evolution. Once an indie darling in Tara Terra, then a commanding solo artist and now a self-identified “glitch pop” icon — Blue wears a lot of artistic hats and isn’t afraid to disrupt genre conventions to make something truly unique. 

“Bad Decisions,” Blue’s first single since the release of her candy-coated and dystopic *69 EP, is an unapologetic ode to making mistakes. With the music video, Blue constructs her futuristic queer pop universe: one that’s an early-internet green-screen fantasy and a technicolor pity party of her own making.

The video’s production is remarkable, featuring Emily Blue branded Mountain Dew Bottles, holographic bubble baths and 8-bit animations that will make you nostalgic for the days of Blingee avatars on MySpace profiles.

“Bad Decisions” harkens to the fun and over-the-top sensibilities of pop music videos without losing out on a real sense of sincerity.