PREMIERE: "Rows of Roses" by Boo Baby

By Rivka Yeker

"Rows of Roses" is Chicago-based Boo Baby's first single off their newest album Orange You Glad. The video's simplistic yet tasteful style plays with aesthetics and somewhat of a bizarre plot line. Frontman Robert Salazar finds himself distracted by his own writing and ends up dreaming of roses, leading him to turn into a rose monster.

Silly yet strangely existential, the music video's sound reminds me of a more vibrant Sun Kil Moon. Salazar slowly dances on the line between nonsensical ramblings and poetry, but manages to still hit the mark for a solid indie rock song. 

The beauty of "Rows of Roses" is that it doesn't take itself too seriously, which makes the video all the more enjoyable. It is well-made and a fun story to watch unfold, perhaps one we might know all too well; it is the inner workings of an artist's brain when it decides to venture off into an unknown realm when it needs to hunker down and work. 

Check out Boo Baby on Facebook and be on the look out for their new record coming out January 2017.

The video was directed by Robert Salazar and Chris Le. 

MusicHooligan Magazine